Juventus, a football club from Italy, just unveiled a new logo and it’s made the design and football world take notice. Now, I love the logo. But…is it right for a football club? I guess the future will tell us if the lifestyle rebrand will lead Juve to success off the pitch.
The idea of rebranding, or in reality, debranding, and going totally minimalist is interesting. So, here are twenty-four of the world’s biggest clubs and what they might look like if they followed Juventus’ lead.