The Gotz Project
The Gotz Project is a non-profit dedicated to assisting those in need by “growing creativity.” The goal of the project was to balance their current work - helping those in need immigrate at reduced fees - with future goals. Their future aspirations are to construct a hydroponic green house dedicated to assisting developmentally disabled. This project constituted the construction of a design bridge - balancing the present and the future - the logo needed to embody multiple elements.
The final logo and the solution created embodied the cycle of present and future projects: a seed, creating the future; a tree, representing the future we’ve created; and the leaves, created from our labor.